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Analytics Clickstream

DIY Clickstream -4: Deployment

In this concluding part of this mini-series, we will be deploying our framework on a production server on apache There are also few final touches we need to close from the previous parts namely 2. To ensure that we send events in blocks of 10 seconds, we will create an array of events in local […]

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Analytics Clickstream

DIY Clickstream framework – 3. Events storage in database

Here we are going to store the events captured in the last post in a database. The steps are as follows To accept events, we will require a persistently running server. That purpose is fulfilled by Django Django follows a Model-View-Template architecture. Create Django app – events Now I will create a Django project and […]

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Analytics Clickstream

DIY clickstream framework – 2. Data Capture

We are going to first focus on data capture. Essentially this means the following But before I go there a few housekeeping things in order Website we will be used to test our clickstream http://adiganguli.com/test-shopping/ Github account for the code: Client (Event capture in browser) and Server (Store events) Ok lets get started First thing […]

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Analytics Clickstream

DIY clickstream framework – 1. Intro

We are going to create a clickstream framework from scratch. In all my years in analytics, I stumbled on clickstream data quite recently. What I saw honestly blew my mind. The ability to see what your users do on your website gives a powerful ability to influence and recommend them on the path you want. […]